We conducted a global brand diagnosis across Europe, the US and Asia and identified the opportunity to carve a unique brand territory around the concept of fashion & lifestyle in a commoditised market. Over the course of the next 12 months, we partnered with Jax Coco and provided strategic consultancy, driving their global marketing team to distill a new narrative across all the brands' assets and touch points, from packaging to imagery, website, trade shows, events, KOLs and PR campaigns...