Gnak
Business Transformation Consultancy
Inventing a Bold Brand Identity to Disrupt the Category
The Brand
Based in Lille and Guangzhou, Gnak is a consulting firm specialising in change management. Since 2010, the consultancy has ideated, strategised and helped deploy business transformations in major French MNCs across France and China.
The Challenge
Previously known as Teamacting, Gnak was looking to reinvent itself and disrupt the industry. We were invited to originate a new concept and brand identity, revamp their website and redesign their communication tools.
Our Solution
Drawing on a differentiating concept, “En Plein dans le Mur”, we crafted a punchy art direction and witty tone of voice that guided all facets of the brand expression. We created a new visual identity, illustrations and imagery, rebuilt the website, designed sales materials and social media communications.