Baesix
Vegan, Organic & Clean Beauty Brand
Crafting Communication Materials for the Brand Launch
The Brand
Baesix is an inclusive, vegan, organic & eco-responsible beauty brand that aims to simplify the beauty routine with an easy 6-step ritual. The brand has developed its own non-toxic formulas to target conscious Millennials and Gen Z. Baesix strongly stands for honesty and inclusivity at every step of the journey.
No lofty promises. No miracle claims. No nasties.
The Challenge
The founders were looking to create on-brand communication materials in order to pitch media and influencers and raise awareness ahead of the Asian launch at the end of September 2021.
Our Solution
After diving into the brand DNA, we wrote up and designed a clear and eye-catching press release introducing the brand and products to the media. We then created user-friendly guidelines for KOLs presenting the best practices, do’s and don’ts for brand collaboration. Both collaterals emphasised the ‘Happy Skin Everyday’ key-message while ensuring consistency with the brand identity’s look & feel and tone & voice.