https://www.holibrandagency.com/home-1 daily 1.0 2021-03-04 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1605755050702-1NXJ9RIH2TY8FB26RMP1/ARW00080_3.jpg Home https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606979115787-5LQY7OI5MVFXC0VGYZDE/Holi+Brand+Agency+Jax+Coco+drinks Home https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1614309163034-DJ4RSAGHZKYULLRR6EYN/Holi+Brand+Agency+Yi+Zhi+Ji+lipstick Home https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631178642718-VV0WBT7OFZXFKRKUMD10/Holi+Brand+Agency+clients+logo Home https://www.holibrandagency.com/about daily 0.75 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1610607786341-Q9ZXD8S54RQI6X7NXFJU/Holi+Brand+Agency+Conscious About - Holistic (HOLI) Knowing that the parts are intimately interconnected and explicable only by reference to the whole. https://www.holibrandagency.com/our-services daily 0.75 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1609814321078-QL8NJC98RFXAGFVU90KH/Holi+Brand+Agency+optimisation+rebranding+plan Services - #4 OPTIMISATION & REBRANDING PLAN For companies out of sync with clients that need a plan to reposition https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1609814059288-9HZ9BO0E3AZC33Q77Z0N/Holi+Brand+Agency+brand+creation+plan Services - #1 BRAND CREATION PLAN A starter plan to bring your brand to life and pitch investors https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1609814229711-6VGELG2WVFJNDD272BVY/Holi+Brand+Agency+marketing+360+plan Services - #3 MARKETING 360 PLAN A solution to grow your brand equity across every channel https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1609814117851-T1SP9PM113DG6XJZI8FJ/Holi+Brand+Agency+launch+plan Services - #2 BRAND LAUNCH PLAN A springboard to raise awareness and drive early sales https://www.holibrandagency.com/podcast daily 0.75 2022-11-18 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607049799430-PIOW8DNQ176YK09AUAUV/Holi+Brand+Agency+candice+meyer Podcast https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/5f705180-3613-4ba3-9fa7-5e3963c2adb8/Holi+Brand+n.46+IG.png Podcast Tomojo: Croquettes, Protéines d’Insectes, Nutrition Saine et Ecologique https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/7ee269d0-8973-45bf-a0f7-97f1bafa3e4f/Holi+Brand+n.48+IG.png Podcast Filtrabio: Eau Potable, Filtration et Santé https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/d9f73d7a-e0c7-4f2b-a49a-635577b42995/Holi+Brand+n.47+IG.png Podcast Ecosia: Moteur de Recherche, Reforestation et Vie Privée https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/689c7504-a43c-47cb-bef0-cda905a0e58e/Holi+Brand+n.45+IG.png Podcast Géopélie: Tenues de Yoga, Eco-Responsabilité et Non-Violence https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1656500581715-0A9BKCW1R3LO8WVQT2A5/Holi+Brand+n.44+IG.png Podcast REV Mobilities: Mobilités, Rétrofit Electrique et Décarbonation https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1656500392899-8HVE5FNDYP0QRJXUSNVP/Holi+Brand+n.41+IG.png Podcast Aaluna: Accessoires de Mode, Artisanat Equitable et Tribus de Colombie https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1656500457989-HMMFBJ6CQP4KW3OLMHG7/Holi+Brand+n.42+IG.png Podcast oOlution: Soins 100% Naturels, Packs Consignés et Zéro Compromis https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1656500526090-KLCVC1NZO2NMK0MRZ02D/Holi+Brand+n.43+IG.png Podcast For Me Lab: Aménagement d’Espaces, Création Artisanale et Convivialité https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1653396622705-LWAFM6RMEQP12ZY1FAXP/Holi+Brand+n.37+IG.png Podcast La Compagnie du Miel: Miels Exotiques, Madagascar et Biodiversité https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1653397084530-YBBPJY1L8CD6LD2X00LA/Holi+Brand+n.40+IG.png Podcast Scandale: Eco-lingerie, Sensualité et Réinvention https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1653396974019-GYYTEGW8H89QJZLM8BGE/Holi+Brand+n.39+IG.png Podcast La Nef: Finance Ethique, Coopérative Bancaire et Transparence https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1653396891916-1YIJIVJKP2C3GESH6G4G/Holi+Brand+n.38+IG.png Podcast Monsieur Marguerite: Fleurs de Saison, Filière Horticole et Circuit Court https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1646707629578-TH43WB22MHXWBZSLJX4O/Holi+Brand+n.33+IG.png Podcast Isopaille: BTP, Low-Tech et Décarbonation https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1646707744805-SAQIVX4IXOZGF19GEED4/Holi+Brand+n.35+IG.png Podcast Tou’You: Chiens, Laine de Mouton et Economie Locale https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1646707823321-65OIM09OX60Y5HF1LAHI/Holi+Brand+n.36+IG.png Podcast Baûbo: Vulve, Féminisme et Label B Corp https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1646707690943-YC40H5V1PBPGOI7J2XGT/Holi+Brand+n.34+IG.png Podcast Cultiv: Beauté In&Out, Efficacité et Revalorisation Agricole https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1642497311761-V0PA9JG5HQ9T5D9P12L9/Holi+Brand+n.29+IG.png Podcast Les Petits Culottés: Couches Bébé, Fabrication Française et Circuit Court https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1642497662070-MVEGNNE8TMRZSN0A69DK/Holi+Brand+n.31+IG.png Podcast Blue Sense: Nouveau Retail, Plastique et Economie Bleue https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1642497738235-9H1RSMH90E3YZBH71N7C/Holi+Brand+n.32+IG.png Podcast Funky Veggie: Gourmandise, Alternative Végétale et Démocratisation https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1642497488349-Q0KX459W1VRFSRJ5BY9V/Holi+Brand+n.30+IG.png Podcast All Tigers: Maquillage Naturel, Tigres et Empowerment https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1636602138922-VAYEH2005SWEV2NYEK4K/Holi+Brand+Guillaume+Jouffre Podcast GreenGo: Voyage, Hébergement Authentique et Impact Positif https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1636602850264-HU55OF2K8ZK2939QEVZ4/Holi+Brand+Marie-Ann+Wachtmeister Podcast Courbet: Diamants de Laboratoire, Ecologie et Digital https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1636602336156-OETB7R8QE3IDM4ULW7NN/Holi+Brand+Juliette+Angeletti Podcast Phi 1.618: Maroquinerie, Nombre d’Or et Artisanat d’Art https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1636602400908-67CK7BXF4DGP0CTKC4I2/Holi+Brand+St%C3%A9phane+Miquel Podcast Qwetch: Contenants Nomades, Réduction des Déchets et Engagements https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631155005505-CNE2JWT65IN3TKF0BJI1/Holi+Brand+Agency+Podcast+Florentin+Cugnot Podcast Natz: Hard Seltzers, Naturalité et Co-fermentation https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631154742759-G8JNOAPFWRX5AIW2DBX3/Holi+Brand+Agency+Podcast+Delphine+%26+Diego+Dultzin Podcast Phenix by OnTheList: Appli, Remises et Anti-Gaspillage Alimentaire https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631154945034-XWPYXU63LSZQY16VLOP0/Holi+Brand+Agency+Podcast+Agathe+Audouze Podcast La Minute Papillon: Nutrition, Thérapie et Spiritualité https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631154848307-BSAYCM3D1Y0I70Q0YPCU/Holi+Brand+Podcasrt+Schillio+Lange Podcast Nêge Paris: Pyjamas, Eco-responsabilité et Co-création https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631155184118-KZ6MKHFDWZYFTC9R85YA/Holi+Brand+Agency+Podcast+Jean-Christophe+Sibon Podcast Les Bienfaiteurs: Ventes Ephémères, Marques et Grandes Causes https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631155123072-8JMJ42UH97F1MBSRNXI2/Holi+Brand+Agency+Podcast+Marjorie+Hobin Podcast Mind Up: Achats, Responsabilité Sociale et Globetrotting https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631155156050-QJD8UMA44MV7RHC4P664/Holi+Brand+Agency+Podcast+Victoria+Bonnamour Podcast Bonâme: Vêtements d’Héroïnes, Art et Transmission https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1620098594400-6NVCTJMG8SXFR1QFJUMY/Holi+Brand+Podcast+Laure+Favre Podcast Spring: Lessive Clean, Environnement & Transparence https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1617765262793-GH11VCUJWW3PG8ZZU7F3/Holi+Brand+Natacha+Tarascon Podcast Doucéa: Dermo-cosmétique, Enfants et Actions Caritatives https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1617765016897-SJ6UC82B6FPVRJWNQI8Q/Holi+Brand+podcast+Paula+Miquelis Podcast Green Is The New Black: Média, Ecologie Positive et Conscious Festivals https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1617765211739-LNH6RGOSM6JZ0T4YH6OM/Holi+Brand+Podcast+Aymeric+Voisin Podcast Le Moulin de l’Estanque: Reconversion Agricole, Bien-être Animal et XXIè siècle https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1617765146317-YFDO1J437M0WMB3LPN9J/Holi+Brand+podcast+Sophie+Bellier Podcast Solov: Maquillage, Gemmes et Vibration Emotionnelle https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1609813221175-6UGBSBFCE5A6OJSW7HLU/Holibrand-Billot Podcast Muskhane: Déco Intérieure, Népal et Commerce Equitable https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1609813139681-ORXBG78KQKZ65R2UOL9P/Holibrand+Moritz Podcast Tiny House, Habitat Alternatif et Transition Ecologique https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1611889167351-3BCI2CVSAORSC7C5J7ER/Holi+Brand+Podcast+Godillot Podcast Jour Férié: Puzzle, Lâcher-prise et Joies du Quotidien https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1611889008875-TV3DRDZW25BSPFZ2BVV6/Holi+Brand+podcast+Gentil Podcast Nomads Surfing: Surf, Circularité et Dépollution des Océans https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607048654585-R3A8IATHBE08WV1FJUFV/Holibrand-+De+Sacy Podcast Olly: Lingerie, Soldes et Eco-responsabilité https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607048561111-7IS85YWLHT3JT1CXGH66/Holibrand-Giblin Podcast Blooming Ideas: Clean Beauty, Spiritualité et Massage Mum & Kid https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607048700042-XQ9Q7QQE1RAITYYIFWKW/Holibrand+Luttway Podcast Noliju: Activewear, Running et Financement au Féminin https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607048602367-JJ8GA2KKZ3H7DEQP56KB/Holibrand-Obrist Podcast Petit Ventre Heureux: Alimentation et Médecine Traditionnelle Chinoise https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607048435311-MLW16N9ZL7GBYPHCUCO6/Holibrand-Griffiths Podcast OM: Santé Féminine, Tabous et Equilibre https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607048483206-6XOIV6F0LYF2EQ4JRO5O/Holibrand+Tsuk Podcast Breathing Cold Bali: Respiration, Ice Bath et Reconnection à Soi https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607048383537-34UTMO2Y8Q252JDJE12H/Holi+Brand+n.02_Raphael+De+Ry Podcast Edgar: Zéro Déchet, Vrac et Food Karma https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607048317182-PQN2X56HFRP8XSE0FU9Z/Holibrand+podcast+clauvel-levy Podcast Shaeri: Cheveux, Beauté Méditerranéenne et Sororité https://www.holibrandagency.com/contact daily 0.75 2021-01-12 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1609991311469-RB5TOUXAUV0CPTLK0K1G/Holi+Brand+Agency+contact Contact - Contact us. hello@holibrandagency.com T: +852 6344 6793 Whether you would like to receive more information, a quotation or share your story on our podcast Just Contact Us! https://www.holibrandagency.com/trends daily 0.75 2021-07-20 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1626658396743-NWH8OZY7G93H8O2J1V8N/Holi+Brand+Trends+reports Trends https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1626747298566-CZKKI5ZL02FKLQXEGRUF/Time+Saving+Actionable+Insights+China+Expertise+Industry+Relevant+30-min+Free+Call+%281%29.png Trends - Make it stand out https://www.holibrandagency.com/our-work daily 0.75 2020-12-04 https://www.holibrandagency.com/our-work/evolcare monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606119820824-NM4ZVPDOHMHOM1ME8A9A/Holi+Brand+Agency+Evolcare+skincare Work - Evolcare - The Brand Based around the holistic concept of LOVE & CARE, Evolcare is a new clean beauty brand that brings 100% natural actives and harm-free skincare products to Asian Millennials. The brand launched in Malaysia in 2019, both online and offline, entered Hong Kong in 2020 and will start in Taiwan in 2021. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1605771022318-9LRGBSIHLYHZQKPHQYWJ/Holi+Brand+Agency+Evolcare+products Work - Evolcare - The Challenge The Evolcare team was looking for a full service solution across brand definition, visual identity, packaging design, website and retail design. Later in the brand creation process, the scope of work extended to marketing strategy, launch plan, imagery and digital content creation. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1605770905272-X14L1YK3D8XAN0FZK6GR/Holi+Brand+Agency+Evolcare+beauty+workshop Work - Evolcare - Our Solution We formulated the brand positioning and brand story, designed the visual identity, product packaging, online shop and first flagship store in Kuala Lumpur. Having transitioned to a retainer collaboration, we strategised the launch and 2019-2020 marketing plan, imagined a 1-week KOLs campaign with livestreaming, fueled the content calendar and produced all photos, videos and ad banners for ecommerce and social media. https://www.holibrandagency.com/our-work/bonpoint monthly 0.5 2021-09-09 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606962912610-MT8Z4960GELH5OZ5WUDB/Holi+Brand+Agency+Bonpoint+Tmall+banner+cherry+blossom Work - Bonpoint - The Brand Bonpoint is a French couture brand for children founded in 1975 with a presence in 130 stores across 33 countries. L’Eau de Bonpoint, created by Annick Goutal in 1986, quickly became the olfactory signature of the fashion house. In 2010, Bonpoint launched a natural, hypoallergenic skincare line inspired by the beauty of eternal childhood. With its soft fragrance and “angel skin” textures for even the most delicate skin types, Bonpoint Beauté offers delightful rituals and sensory experiences. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606962726056-95FLYC5FTX941NHISFRL/Holi+Brand+Agency+Bonpoint+Tmall+Fragrance Work - Bonpoint - The Challenge The China team was looking to create visual assets locally to promote Bonpoint Beauté on Tmall during the 6.18 shopping festival and 1-Year Anniversary campaign. They also wanted to produce a short video to explain the 4 steps of customisation of their iconic perfume, L’Eau de Bonpoint on social networks - WeChat, Weibo and Xiaohongshu. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606962524665-BCEC6V8D2TDSO37C3YHQ/Holi+Brand+Agency+Bonpoint+Tmall+campaign+China Work - Bonpoint - Our Solution Having identified elegance, fantasy and happiness as the core pillars of the brand DNA, we conceptualised and produced a sleek and playful 30-second animated video highlighting the uniqueness of l’Eau de Bonpoint’s customer experience. We then designed the key-visual and animated graphics for each Tmall campaign, staging hero products in a quintessential Parisian style apartment. https://www.holibrandagency.com/our-work/elizabetharden monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607051742677-PS7FBIUNBIWITWY5YZ6O/Holi+Brand+Agency+Elizabeth+Arden+retail+design Work - Elizabeth Arden - The Brand Elizabeth Arden is a major US cosmetics, skin care and fragrance company founded by Elizabeth Arden in 1910. With its cult-classic Eight Hour Cream and a long history of fostering women entrepreneurship, the brand entered China in 2005 and has about 50 counters in department stores in Tier 1 & 2 cities. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606963536012-7PNTU2M017EX6RPV8ITD/Elizabeth+Arden+3D+retail+design Work - Elizabeth Arden - The Challenge With physical stores comparatively less appealing than other premium Western brands, the China team was looking to redesign and modernize the global store concept, while maintaining overall brand image consistency, to place the young Chinese consumer at the center of an attractive retail experience. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607051648456-J2W1KDQW9FZEUHTWBGHC/Holi+Brand+Agency+Elizabeth+Arden+retail+design+shanghai Work - Elizabeth Arden - Our Solution Having analysed the store concept originating from the US headquarters, we designed a sophisticated retail environment that encapsulated the brand DNA, put the emphasis on the hero products and added digital interactions. We then rolled out the concept in Shanghai and Hong Kong, creating an engaging experience for domestic shoppers across the brand top-tier stores. https://www.holibrandagency.com/our-work/fashionlink monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606965136573-0B4RZXJDC3BNRRLQ0SLQ/Holi+Brand+Agency+Fashion+Link+manufacturing Work - Fashion Link - The Brand Fashion Link is a French sourcing agent headquartered in Shanghai. With historical clients among top European apparel players such as Etam, Naf-Naf, Promod… the trading company has gradually upgraded its services to include design, manufacturing and quality control. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606964990610-51XHNRUYRQJ6LUCT7A98/Holi+Brand+Agency+Fashion+Link+Team+meeting Work - Fashion Link - The Challenge After 15 years of rapid expansion the CEO felt the need to clarify the value proposition and build the next company chapter on a shared vision with his team, clients and prospects. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606964839176-N2WM7LTFB7C0DUAHU1T7/Holi+Brand+Agency+Fashion+Link+Corporate+Identity Work - Fashion Link - Our Solution We built a current picture of the organisation and identified a territory that could reflect the founders’ ambitions and connect all stakeholders. We redesigned the logo, created a visual identity system and a consistent tone of voice. We then crafted the corporate communications from emailing to company brochure and redesigned their Shanghai showroom. https://www.holibrandagency.com/our-work/givenchy monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606977217389-UK23SMLXBG5RS0B95E8I/Holi+Brand+Agency+Givenchy+I+believe+in+pink+lipstick Work - Givenchy - The Brand Founded by French designer Hubert de Givenchy in 1952 and acquired by LVMH group in 1988, Givenchy is a key player of the luxury beauty sector. Continuing to produce cutting-edge makeup and skincare inspired by haute couture and ready-to-wear, the brand stands for French sophistication with an irreverent touch. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606965523007-SQOW8DXE5JXI87G5G3TF/Holi+Brand+Agency+Givenchy+I+believe+in+pink+pop+up Work - Givenchy - The Challenge The Givenchy APAC Travel Retail team wanted to adapt the “I Believe in Pink” 2019 campaign podium provided by headquarters to make it more engaging for Asian shoppers. Featuring fragrance, makeup and skincare products, the promotional space would be rolled out at DFS in Hong Kong and Seoul. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606965670452-IL8F7TOIFZEFJX01CLH2/Holi+Brand+Agency+Givenchy+I+believe+in+pink+retail+design Work - Givenchy - Our Solution We profiled the main shopper personas, mapped their emotional journey and created the “Pink Box” concept. We then redesigned the HPP, leveraging the campaign visual assets, favouring light, pink, see-through materials and placing the focus on newly launched Rose Perfecto lipstick. We staged a step-by-step Art of gifting display and developed a set of personalised packaging. https://www.holibrandagency.com/our-work/jaxcoco monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606966930054-9FRJN8V2IM3BJTHOC1Y6/Holi+Brand+Agency+Jax+Coco+drinks Work - Jax Coco - The Brand Jax Coco is a premium coconut water brand founded in Hong Kong in 2012. From London to Miami, it is the epitome of chic and healthy beverages. Top tier on- and off-trade stockists include Four Seasons, Harvey Nichols, Starbucks or Cathay Pacific. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606966555209-GAEKHSPUVL6KEP7KIAE9/Holi+Brand+Agency+Jax+Coco+coconut+water Work - Jax Coco - The Challenge The brand was facing intense price competition from local players while its stylish DNA was not clearly communicated to the customers. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606966437570-DUJHMIQ5PHYCWB47GEEX/Holi+Brand+Agency+Jax+Coco+influencers+KOL+PR Work - Jax Coco - Our Solution We conducted a global brand diagnosis across Europe, the US and Asia and identified the opportunity to carve a unique brand territory around the concept of fashion & lifestyle in a commoditised market. Over the course of the next 12 months, we partnered with Jax Coco and provided strategic consultancy, driving their global marketing team to distill a new narrative across all the brands' assets and touch points, from packaging to imagery, website, trade shows, events, KOLs and PR campaigns... https://www.holibrandagency.com/our-work/olfinity monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606967412799-ZJHBKR0MNSBYG2ZDFGYT/Holi+Brand+Agency+Olfinity+Smart+wellness Work - Olfinity - The Brand Olfinity is a gobal, disruptive, tech & wellness brand established in 2017 that designs, manufactures and distributes IoT-based, game-changing, premium solutions. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606967309209-DCJ0TG7QI7R7GJNBBXM9/Holi+Brand+Agency+Olfinity+tech Work - Olfinity - The Challenge Our objective was to translate the founders' raison d'être into an inspiring mission statement and define the brand identity and route to market as well as develop the communication materials for the launch. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606967345432-H9NTEE1L158GXTYWYBVL/Holi+Brand+Agency+Olfinity+CES+Las+Vegas Work - Olfinity - Our Solution We distilled the founders' vision into a unique mission statement and brand personality. We then originated the brand platform and developed the marketing collaterals with Olfinity’s Art Director. We coordinated the product photoshoot and co-created the press materials with the US PR agency for the introduction of Olfinity at CES 2018 in Las Vegas which got the brand in front of the top tech media and influencers. https://www.holibrandagency.com/our-work/parakito monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606977731387-NXIASGWFFS48EQUPNRVC/Holi+Brand+Agency+Para%27kito+anti+mosquito Work - Para'kito - The Brand Pioneer and reference of expert anti-mosquito botanical solutions, Para’kito is renowned for its colorful wristbands. The brand has built a global presence of 35,000 points of sales across Europe, the USA and APAC in premium pharmacies, specialty and department stores. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606968464203-6RSR8CYLMYU77W5J5GDY/Holi+Brand+Agency+Para%27kito+bracelet Work - Para'kito - The Challenge After the recent extension to more complex and technical categories such as sprays and roll-ons, Para’kito asked us to examine the brand and fine-tune its brand platform before defining a new set of visual merchandising solutions. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606968843273-C8PE60E0PNES0Q9GSEQT/Holi+Brand+Agency+Para%27kito Work - Para'kito - Our Solution We conducted a global brand & retail audit across the key-markets of Para’kito (Europe, the US, Japan, Australia…), helping the founders take a step back. We fine-tuned the brand positioning, injected scientific expertise in the messaging and prioritised product claims. With these adjustments in place we designed a new set of visual merchandising displays to be implemented globally. https://www.holibrandagency.com/our-work/peninsulaboutique monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606969320935-ZLEOOH5BADACPFRGDOBE/Holi+Brand+Agency+Peninsula+boutique+hong+kong Work - Peninsula Boutique - The Brand Peninsula Boutique develops and sells Peninsula merchandise in key gateways of Asia. The Peninsula Boutique outlets, located at The Peninsula Hotels and in leading shopping malls and airports, are renowned for their finest selection of the hotel group delicacies including artisanal chocolates, premium teas and lifestyle gifts.. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606969400812-GK1J4SJ77ZZDY54B6W7X/Holi+Brand+Agency+Peninsula+boutique+hong+kong Work - Peninsula Boutique - The Challenge In 2018 Peninsula Boutique went through a comprehensive brand revamp that impacted the product side of the business but not so much marketing campaigns whose storytelling and connection with the brand identity were still weak and unclear. With the 2020 strategy preparation underway, it was critical for the General Manager to quickly fix the issue and equip the Marketing team with the right tools. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606969474874-NNROJ1P33FXDUF5XIADP/Holi+Brand+Agency+Peninsula+boutique+hong+kong Work - Peninsula Boutique - Our Solution After conducting an internal audit we built and facilitated a co-creation workshop with Product, Marketing and Design teams. Through case study and role plays, we delivered step-by-step campaign creation guidelines and improved internal communications. From ideation to execution, participants learnt how to create marketing campaigns that are consistent, impactful and aligned with Peninsula brand positioning. https://www.holibrandagency.com/our-work/pernodricard monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606976978656-U9NQRZFMTJGW290KFNEY/Holi+Brand+Agency+Speyside+Spirit+retail+design Work - Pernod Ricard - The Brand Pernod Ricard is the no.1 international player in premium & Western style spirits in Asia. Created in 1975, the company owns one of the most prestigious brand portfolios in the sector from Absolut and Ballantine’s to Chivas Regal, Royal Salute, The Glenlivet, Martell, G.H. Mumm… https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606976856647-KW17YJL9AOC0BRZKO3SU/Holi+Brand+Agency+Speyside+Spirit+visual+identity Work - Pernod Ricard - The Challenge With the prestige whisky category growing fast in Southern China, especially Single Malt, and consumers getting more sophisticated, Pernod Ricard was looking to build their first whisky flagship. Showcasing all their whisky brands, the Speyside Spirit outlet would leverage digital technologies to deliver an innovative 360 retail experience. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606976764767-P1MY2L335735OQ5YWY0X/Holi+Brand+Agency+Speyside+Spirit+retail+design Work - Pernod Ricard - Our Solution We started with creating a Chinese name, logo and visual identity for Speyside Spirit. Integrating all the operational constraints, we then originated a concept drawing inspiration from the cask theme, mapped the consumer journey, rendered 3D drawings and sourced materials. Digital screens on walls and ceiling immersed shoppers into the Scottish terroir. A cosy VIP tasting ring with facial recognition and an engraving bar delivered a personalised experience. Finally, we adapted the retail concept to 3sqm outposts and crafted a 1-year activation plan to connect CRM to in-store experiences, seasonal promotions and offline events. https://www.holibrandagency.com/our-work/spacenk monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606978493720-5DP7EJOO5E8RIMMU5T2S/Holi+Brand+Agency+Space+NK+retail+design Work - Space NK - The Brand Space NK is a luxury beauty retailer founded in London in 1993 which became a Manzanita Capital company in 2002. Based around the concept of bespoke curation, the chain features a high-end edit of makeup, hair care, skincare and fragrance brands such as Diptyque, Becca, Laura Mercier, Nars, Herbivore, Eve Lom… https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606978232002-JNSV7M25LN1Q9YILAL1U/Holi+Brand+Agency+Space+NK+retail+design Work - Space NK - The Challenge Space NK had the opportunity to open two new multi-brand boutiques in Shanghai and Hangzhou. The China marketing team was eager to adapt the European store concept, while preserving its fundamentals, and infuse a digital experience to better cater to local shopping habits. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1606978398139-2QCIBLE1L54Y2XLMOJPK/Holi+Brand+Agency+Space+NK+retail+design Work - Space NK - Our Solution We started by mapping the shopper journey to identify the gaps and opportunities. We redesigned key-display furniture to create more impact and added touchscreens to communicate brands’ personality and product features. The result was a fine balance between brand concept and digital implementation that offered an uplifting and interactive in-store experience. https://www.holibrandagency.com/our-work/gnak monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607662261026-XG89WUQYGSDODAPJAJ5Y/Holi+Brand+Agency+Gnak+brand+creation Work - Gnak - The Brand Based in Lille and Guangzhou, Gnak is a consulting firm specialising in change management. Since 2010, the consultancy has ideated, strategised and helped deploy business transformations in major French MNCs across France and China. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607662392876-946AZ7FJXQ5YEFJH6XWF/Holi+Brand+Agency+Gnak+identite+visuelle Work - Gnak - The Challenge Previously known as Teamacting, Gnak was looking to reinvent itself and disrupt the industry. We were invited to originate a new concept and brand identity, revamp their website and redesign their communication tools. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1607662507673-1HXMO16CGPAH4XIX2TBI/Holi+Brand+Agency+Gnak+website Work - Gnak - Our Solution Drawing on a differentiating concept, “En Plein dans le Mur”, we crafted a punchy art direction and witty tone of voice that guided all facets of the brand expression. We created a new visual identity, illustrations and imagery, rebuilt the website, designed sales materials and social media communications. https://www.holibrandagency.com/our-work/-yizhiji monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1614831358035-V880TVIYGIFLK3R82K6R/Holi+Brand+Agency+Yi+Zhi+Ji+lipstick Work - 一之己 YI ZHI JI - The Brand 一之己 Yi Zhi Ji is a D2C cosmetic brand that is set to disrupt the beauty industry and give the power back to consumers by offering makeup that is connected and meaningful. Digitally native, the brand has just launched in China in Q1 2021 with a groundbreaking WeChat Mini Program. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1614564107027-LK4GL6FN3AUNFT7GL5GS/Holi+Brand+Agency+Yi+Zhi+Ji+Lipstick+chipset Work - 一之己 YI ZHI JI - The Challenge The founder, a former C-level executive at L’Oréal China, was looking to create his brand from scratch. The scope of work was extensive, from brand definition to naming, visual identity, product & packaging, WeChat Mini Program UX/UI design, route-to-market, marketing strategy and content production. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1614566062490-HOZN4KMKM8N4QFANZ9WA/Holi+Brand+AgencyYi+Zhi+Ji+lipstick+gift+box Work - 一之己 YI ZHI JI - Our Solution We explored trends and the competitive landscape, profiled the target audience and defined the brand mission, positioning and storytelling. We then guided the creation of the Chinese name 一之己, visual identity, packaging design and WeChat Mini Program UX/UI. Having conceptualised the consumer journeys, social CRM and loyalty program, we strategised the go-to market, brand launch, marketing & communication plan, social media editorial calendar, content creation and screened 200+ Chinese KOLs across Weibo, Xiaohongshu and Bilibili. https://www.holibrandagency.com/our-work/baesix monthly 0.5 2021-09-20 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631611514792-C6WVDC4F7AJFHZF56347/Baesix+Holi+Brand Work - Baesix - The Brand Baesix is an inclusive, vegan, organic & eco-responsible beauty brand that aims to simplify the beauty routine with an easy 6-step ritual. The brand has developed its own non-toxic formulas to target conscious Millennials and Gen Z. Baesix strongly stands for honesty and inclusivity at every step of the journey. No lofty promises. No miracle claims. No nasties. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631152863944-MSBL1X1VQVV17N6DI0H4/Baesix+Holi+Brand+skincare Work - Baesix - The Challenge The founders were looking to create on-brand communication materials in order to pitch media and influencers and raise awareness ahead of the Asian launch at the end of September 2021. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1631153015678-FISJYQJI44BOBWM4BLBL/Baesix+Holi+Brand+Ambaessador Work - Baesix - Our Solution After diving into the brand DNA, we wrote up and designed a clear and eye-catching press release introducing the brand and products to the media. We then created user-friendly guidelines for KOLs presenting the best practices, do’s and don’ts for brand collaboration. Both collaterals emphasised the ‘Happy Skin Everyday’ key-message while ensuring consistency with the brand identity’s look & feel and tone & voice. https://www.holibrandagency.com/our-work/mgdestilerias monthly 0.5 2021-10-26 https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1635212298254-A30HMN0TX274RA69KCS5/MG+Destiler%C3%ADas+MG+Spirit+Holi+Brand Work - MG Destilerías - The Brand Since 1835, MG Destilerías has been inspired by 5 generations of tradition. Until the 1940s, it was mainly based on the production of liqueurs, syrups and soft drinks. Later, the company started the production of spirits. Today, the Spanish group’s portfolio consists of 5 brands, available globally - including MG Spirit, that offers ready-to-drink cocktails. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1635212117600-XM3HHGH08IIYGIVTGKPN/MG+Destiler%C3%ADas+MG+Spirit+Holi+Brand Work - MG Destilerías - The Challenge The APAC Marketing Team in Hong Kong was looking to create a more impactful pitch deck to sell their new products to trade partners. They needed an on-brand concept to better introduce the Hard Seltzer range and clear sales arguments to convince their distributors. https://images.squarespace-cdn.com/content/v1/5fb5d48488b738231954159a/1635212025743-F8KY6ZL4N8SDQKRXDN1R/MG+Destiler%C3%ADas+MG+Spirit+Holi+Brand Work - MG Destilerías - Our Solution After diving into the group DNA, MG Spirit identity and major trends in the beverage industry, we defined key pillars to build the main concept upon. We came up with the Pura Vida concept which promoted a simple way of life with a Spanish twist. We created a presentation with catchy storytelling, inspiring mood board, key messages – balanced, sophisticated, joyful – and main sales arguments.