Olfinity
High-end Intelligent Indoor Air System
Introducing The Future of Healthy Smart Home Globally
The Brand
Olfinity is a gobal, disruptive, tech & wellness brand established in 2017 that designs, manufactures and distributes IoT-based, game-changing, premium solutions.
The Challenge
Our objective was to translate the founders' raison d'être into an inspiring mission statement and define the brand identity and route to market as well as develop the communication materials for the launch.
Our Solution
We distilled the founders' vision into a unique mission statement and brand personality. We then originated the brand platform and developed the marketing collaterals with Olfinity’s Art Director. We coordinated the product photoshoot and co-created the press materials with the US PR agency for the introduction of Olfinity at CES 2018 in Las Vegas which got the brand in front of the top tech media and influencers.